So really where we thrive the best as an organization is supporting authors who are speaking about a business. So it’s a lot about having individuals to have, an expertise in a couple of domains.
I don’t necessarily want to be marketing, and helping to build a brand of social media influencers who are, you know, just doing affiliate Sarah’s for like skincare products. ANDREW GOTLLIEB: Yeah, so I’d say one of the big things is, you know, I’ve used the word author in the sense of. What are some of the selection criteria from your point of view? Like when you see a potential client coming to you and say, Hey, I aspire to be a thought leader, or I am a thought leader. CK LIN: So as someone who empowers authors and thought leaders to build their brands through digital marketing, I am very curious on how you select them. Lisa Nichols, mama Gina’s, the school of woman, womanly arts, and Ken blancher In his agency has worked with brands such as. His company supports authors and thought leaders in selling their educational products through digital marketing. I’m really glad that I have my friend Andrew galip here with us. We’ve been drilling and non actionable tactics today.
A mini-course about managing your mind in the middle of chaos /certaintyĬK LIN: this is a place where seekers talk about their experience in starting purpose driven organizations. If you don’t have a large following already, you can use Facebook as an engagement mechanism. The psychology of someone being on Facebook and google is very different. Whether we recommend businesses to use digital media depends on the team’s understanding of what it really is. I don’t think digital is the end all be all for all businesses. I envision a world where people are fully empowered to be the best version of themselves, thriving despite whatever circumstances may be in their way, and loving the planet with the same degree of compassion we show our best friend. 
My mission is to redefine how we measure success in business to a model focused on empowering lives instead of maximizing profit.
Podcasts to get inspiration: Aubrey Marcus, Jacko Wilink, Lewis Howes, Impact Theory, David Goggins. The top 2 things he does in his rituals: Tony Horton’s P90X and Vishen Lachiani’s 6 Phases Meditation. Even before social media marketing campaign, assess the long-term impact of Covid19 to your current business (e.g. Use Facebook to create look-alike audiences. Use Facebook video pixels to garner your audience. Which social platform is best to advertise for your business. Progression of digital media marketing (client list, social media following, JV connections, cold traffic, etc). The purpose of social media marketing (hint, it has something to do with data). What is “readiness” for digital marketing. His company supports authors & thought leaders in selling their educational products through digital marketing. If you have a business, there is a huge opportunity to expand your brand from local to global with digital media.Īndrew Gottlieb has worked with big names such as Eckhart Tolle, Lisa Nichols, Mama Gena’s School of Womanly Arts and Ken Blanchard. When is the best time to plant a tree? The best time is 20 years ago the 2nd best time is today.
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